Create lasting value by validating which AI solutions truly drive balanced environmental, social and economic impact
Create lasting value by validating which AI solutions truly drive balanced environmental, social and economic impact
A thriving food broker with strong market relationships and community trust needed to fundamentally redesign their platform. While their business model was successful and their relationships solid, their digital platform had reached its limits. It could no longer support their vision for driving greater sustainability impact or meet evolving market needs.
The platform transformation needed to happen rapidly but thoughtfully. As one key producer noted, "We believe in their vision, but we can't afford disruption to our daily operations." The challenge was to rebuild their technical foundation to enable advanced sustainability features and AI capabilities, while ensuring their active community of producers and buyers experienced seamless continuity.
The company's CEO emphasized: "We had built trusted relationships over years. We needed an approach that would preserve that trust while transforming our platform to better serve our community's future needs."
Our design-led methodology delivered across key dimensions:
Strategic Alignment
Integrated platform redesign with existing business strengths
Created framework for embedding sustainability metrics into core operations
Developed roadmap to enable AI readiness for sustainability and business decisions
Rapid Value Creation
Established 8-week experimentation sprints through Think-Do Tank methodology
Built minimum viable features with direct producer and buyer input
Validated changes through real-world testing with key customers
Systems Innovation
Mapped complex relationships between platform users, data flows and sustainability impacts
Identified key leverage points for amplifying positive impact
Designed scalable sustainability features that enhanced rather than hindered core operations
Risk Management
Maintained business continuity through phased implementation
Protected critical trading relationships during transition
Ensured data integrity between legacy and new systems
Business Growth
Platform relaunch in 3 months
Revenue targets exceeded
Additional funding secured
Sustainability Impact
Enhanced traceability systems
Improved sustainability metrics into core platform KPIs
Increased market transparency
Customer Value
Strengthened trust relationships
Expanded customer base
Maintained service continuity